After much hoopla, Kanye West has finally launched his new blog site. The eponymously titled KanyeWest.com looks to be more of a minimalist approach compared to what we're used to from his KanyeUniverseCity days.

'Ye kept things simple with a clean slate design that's less busy than the older site. For now, there's just the video for "Coldest Winter" alongside an elegantly framed picture of Amber Rose, no doubt following the workout plan. Be sure to rock out to the background tunes by Mos Def and Lupe Fiasco while you wipe that drool off.